Irrelevent emails through direct mail sign up

 


















This is a print screen of just one of the irrelevant/unwanted emails I have received since signing up to the newsletter for "London Fashion Week". They have used the 'sign up' approach to obtain email addresses and use them to market other events they are involved in. Although a tactical marketing approach from their point of view, as a receiver of these it becomes an inconvenience to keep getting these emails that I did not specifically sign up for. It is the kind of annoyance that would usually lead me to 'unsubscribe' from their emailing service. So, from a customer’s point of view, the marketing approach, in my opinion, is not a successful one. They should keep to sending emails specifically about London Fashion Week itself as this is the only event I signed up for when using their website. It creates less of a trusting relationship concerning what they will do with the contact information I provided them when signing up.