This page is what you are linked to once you have clicked on the E-Newsletter tab. The questions asked suggest an approach on profiling, as asking for information such as "Gender" and "Age" will assist in reporting to the Kennel Club the percentage of different demographics signing up.
I signed up to the E-Newsletter for Crufts! Located on the websites homepage, I had to scroll down to the bottom of the page in order to find the tab. It is a link to the Kennel Clubs Site where you register as a user, and tick a box to say you are interested in 'Crufts'.
I have chosen Crufts dog show as one of the events to explore regarding marketing strategies, taking place on the 7th-10th March 2013 in Birmingham. The event is an annual dog show, where breeds from the Kennel Club are showcased through competition.
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