Thursday, 6 December 2012

Introduction to London Fashion Week 2013

London Fashion Week is the second event I have chosen to focus on, regarding their marketing approaches and strategies. The event takes place on Friday 15th to Tuesday 19th in February 2013.
Upon first glance at their website, you instantly notice the Register at  LFW red button. It is easy to locate as a user, and gives further description by saying "fast track registration for AW13 is now open, Buyers, press and bloggers click here to register online." It explains exactly who the button is useful too. Above this, there is also a LOGIN or SUBSCRIBE option; again, this is on the very top of the websites homepage therefore easily visible to the website user.
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1 comment:

  1. Alex Webb31 December 2012 at 08:10

    You could use more media in this blog – videos, pictures and relevant links.
    Say more about what you think of the events’ websites.
    Have you seen evidence of their non-web marketing, or PR work in the media?
    What about their sponsors, or any sales promotions (tickets offers etc)?
    Don’t forget to evaluate and compare the two events – give your opinions - they will each have their own ways of working and approaching marcomms.

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