London Fashion Week Press Release

This Press Release was published on the 13th March 'conveniently' only two days before the event started (on the 15th March).
 
The Press Release was made by The London Evening Standard, even more conveniently a sponsor of London Fashion Week 2013.
 
The content consists of news that Burberry is staging its next menswear show in London instead of Milan.

Typical objectives of a Press Release are as follows;
- Create Awareness
- Promote understanding
- Inform
- Displace prejudice
- Confirm or realign a perception

With this Press Release awareness is created, as in it is almost a reminder of the event to come in the next few days, possibly for those who may have forgotten it was happening. Furthermore it is informing the reader of news, and lastly it is promoting understanding as well as a good reputation as it proves the London Event is a success as Burberry has chosen to stage its next menswear show there instead of Milan.

Source: http://www.standard.co.uk/lifestyle/fashion/burberry-says-ciao-to-milan-and-chooses-london-to-showcase-menswear-8532245.html?origin=internalSearch

Press Release written by : Karen Dacre, Fashion Editor
Published: 13th March by London Evening Standard