London Fashion Week Sponsporship

 

Pictured above is the sponsors for London Fashion Week 2013 - http://www.londonfashionweek.co.uk/sponsors.aspx
 
As seen above, the following are sponsors of the event:

• Vodafone
• American Express
• Canon
• DHL
• Ebay Fashion
• International Palladium Board
• LavAzza - Italy's favourite coffee
• London Evening Standard
• MAC
• Mayor of London
• Mercedes Benz
• Scavi & Ray - Prosecco
• The May Fair Hotel
• Toni&Guy
• TOPSHOP
• UK Trade and Investment

 
Upon first glance, some of the sponsors are evidently relevant and exactly suited to the event, such as; eBay fashion, MAC, Toni&Guy - all of which relate to fashion, hair and beauty - incidentally the 3 things most people would associate mostly with London Fashion Week
 
Furthermore, Canon can be related to the media coverage of the event; the photographers taking pictures at the event, of models on the runway, etc.
 
London Evening Standard, Mayor of London, and the UK Trade and Investment are all related to location, and being involved in the event because they need to be. It is good publicity for the Mayor of London to be associated with supporting such huge events that take place annually within the City. It presents him as being in touch with the public, and caring about the event.
 
The London Evening Standard will incidentally be acting as media coverage of the events, it can advertise the event through stories within the newspaper. "Founded in 1827, the Evening Standard is “the voice of London”. With a circulation of over 700,000 and a readership in excess of 1.5M the Standard not only boasts a greater number of readers than any other quality national newspaper but also one of the highest ‘AB’ socio-demographic profiles." - http://www.londonfashionweek.co.uk/news/466/LFW-Sponsors 

Pictured is a screen shot of Scavi & Rays' Homepage of their Website - http://www.scavi-ray.com/en/
With this screen shot, we see the benefits of Sponsors of the event. Scavi & Ray openly advertise London Fashion Week on their homepage, it is the first thing you see when you click onto their website. Scavi&Ray is a German wine company, and London Fashion Week is known as an international event attracting visitors from all over the world. Therefore, this kind of advertising reaches out to demographics and target markets from various different countries that the event may not intentionally spend as much money on advertising to in this way. Also, the target audience of Scavi&Ray seems some what prestige, therefore will be the kind of attendees London Fashion Week would attract to travel and attend the world known fashion show. Typically, the Scavi&Ray customers may be known to afford to travel to such events.


This screen shot is from the May Fair Hotels online Blog, it is yet another example of how sponsors advertise the event freely to its own customers, a specific audience that the event may not necessarily reach without the sponsorship of MayFair Hotel and the advertisements within its blog like this one. It benefits MayFair Hotel as it is reportedly know as "The May Fair Hotel is THE fashion hotel; proud to announce its status as the official hotel of Vodafone London Fashion Week, for the fifth year running." - http://www.londonfashionweek.co.uk/news/466/LFW-Sponsors 

Attendees of the event are likely to choose the MayFair Hotel if in need of accommodation as it is a sponsor, and therefore in association with London Fashion Week. Attendees will perceive it has a good reputation, being a sponsor makes it look reliable as a choice of hotel.

This is a further example of a sponsor mentioning and advertising London Fashion Week 2013. In Topshops' online blog they advertise "a dream weekend at London Fashion Week", which gives the event further advertisement, reaching to Topshops target audience, individuals interested in fashion, which is equally part of the target market for London Fashion Week.
(Pictured:http://insideout.topshop.com/fashion-week-1)